Current issues of arts and organizational activities in educational institutions

Abstract

The purpose of this article is to identify current aspects of artistic and organizational activities in educational institutions and to justify their significance for the professional and creative development of students. The research methodology comprises systemic, activity-based, cultural, and competency-based approaches; methods of analysis, generalization, and systematization of scientific sources and pedagogical experience were employed. The main directions of artistic and organizational activities have been identified, and prospects for their further development in the modern educational environment have been outlined. The article examines contemporary transformation processes in artistic and organizational activities within educational institutions under conditions of digitalization, socio-cultural change, inclusive development, and the growing role of creative industries. It substantiates the necessity of shifting from the outdated «mass cultural sector» model to the concept of creative production and arts management, which involves rethinking artistic events as fullfledged cultural products with a defined target audience, value proposition, and project-based logic of implementation. The article analyzes key problems of traditional organization of artistic activities in education, including formalization, reporting-oriented practices, and a mismatch with the needs of today’s student generation. It explores the dichotomy between academic art and pop culture and proposes approaches to their convergence through lecture-performances, modern media formats, and visual-spatial solutions. Special attention is given to the digitalization of the artistic environment and the development of hybrid (physical and digital) forms of creativity, including virtual ensembles, network concerts, and interactive online festivals. The article also addresses the psychotherapeutic and inclusive functions of art in education, particularly art-therapeutic practices, playback theatre, and relaxation-based artistic formats as tools for psychological support and social integration of learners. The importance of ensuring universal design of educational spaces and developing participatory artistic practices is emphasized. A separate section is devoted to fundraising and project management as essential competencies of the modern educator-organizer. Sources of resource mobilization are considered, including grant programs, cooperation with local communities, crowdfunding, and partnerships with business. The conclusion highlights that the integration of creative production, digital technologies, inclusive and project-based approaches enables the transformation of artistic and organizational activities in educational institutions into an effective tool for personal development, social cohesion, and increasing the competitiveness of educational organizations.